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Print Work Dacia
March - May 2005 | The product campaign introduces individual benefits of Dacia cars such as roominess, reliability, price. In the body text of each ad the theme / product benefit is described in detail. To get the point across, the tone and style of the copy is written in a way that uses the same voice as those in the target group.
| Client: | Renault Česká republika |
| Brand: | Dacia |
| Media: | |
| Creative team: | Tomáš Kopečný |
| Account team: | Helena Hrdá, Petr Dub |
| Illustrator/designer: | Pavel Bureš, Saša Trankovský |
| Awards: | Broznová Effie 2005 |
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