Print Work Renault

15 September - October 2004 | Launch of the brand new Renault Modus, a miniMPV. For this campaign, a special communication style, language and font were created and utilized. The campaign presents, in a playful way, the style and personality of the Modus. A few centrally prepared visuals were chosen for use in the Czech Republic, these visuals were then adapted by Publicis Prague´s creative team to match local tastes.

Client:	Renault Česká republika
Brand:	Renault Modus
Media:	TV, print, radio, POS, outdoor
Creative team:	Edgar Fusko, Radim Kubíček, Tomáš Kopečný, adaptace konceptu, lokální kreativa
Account team:	Helena Hrdá, Petr Dub
Illustrator/designer:	Saša Trankovský