Playground Restart

The graduation feature film Restart directed by Julius Sevcik has been produced in the co-production of a young Prague based company Axman production, the University of film and television Prague and the University of art and design Helsinki.
Restart tells a story of one day in the life of young Sylvia.
Of the day in which her entire life collapses. Of the day she would rather startall over again.

The goal of the campaign created by the Šídová/Bízová/Bureš team was to attract audience to the plot of the movie - problem between the young lovers Sylva and Martin.
Messages from Sylva to Martin started to appear in the streets of Prague. They could be found on sidewalks, transparents, on polaroid picture, post its. Sylva was also searching for Martin with the help of leaflets she left in cafes, in student dorms, at supermarkets, at bars and clubs.
The official not guerrilla campaign included film posters, radio spots, movie trailer, music video and the official movie website www.restartfilm.com.
Another search for Martin took place on various chat room which guided people to the official movie site.