Playground Freedom for Animals

The goal of this guerilla campaign was to point out that hundreds of thousands of fur-bearing animals including foxes, raccoons, minks, coyotes, bobcats, lynxes, opossums, nutria, beavers, muskrats, otters, and others are killed each year on fur farms by electrocution and in the wild by drowning, trapping, or beating.
Right before Christmas and during the winter sales the "Fashion Victim" anti fur campaign was aired on street posters, on boomernag cards and on display in selected beauty and hair salons.

The "Fashion Victim" campaign photos were shot by Goran Tačevski (Filmservice productions).